Casper, a pioneer in the direct-to-consumer mattress industry, faced challenges in boosting their online engagement and increasing conversion rates, especially across certain North American regions. They needed a marketing strategy that would maximize their digital presence, improve the customer journey, and help them increase average cart sizes. We tailored a strategy focused on targeted digital advertising, creative optimization, and upselling techniques to drive tangible results.
Casper needed to improve conversion rates and grow their online presence, especially in certain North American regions.
Encouraging customers to spend more per transaction.
Navigating the competitive online mattress industry and increasing consumer engagement.
We identified high-value customer segments, tailoring ads across digital platforms like Facebook, Instagram, and Google.
Tested and iterated on ad creatives to find what resonated most with potential customers.
We focused on increasing cart size through well-timed cross-selling and upselling efforts.
01 Growth in Engagement & CTRs: Casper’s digital ad campaigns performed significantly better, with improved engagement metrics.
02 Revenue Growth: Our strategies contributed to a substantial increase in revenue, far exceeding the projected sales targets.
03 Increase in Average Cart Size: By optimizing upsell opportunities, Casper saw a measurable boost in cart value per customer.
TESTIMONIALS
Real voices, real results. See how Upscalable helped teams sharpen their strategy, speed up campaigns, and deliver the marketing firepower they needed to lead.
Working with Upscalable for marketing services was a smart decision. They helped us build stronger campaigns across email, social media, and ads. Their advice was always practical and easy to understand. We have seen better engagement and higher-quality leads since working with them. Upscalable’s team is professional, organized, and a pleasure to work with.
Gotta hand it to Upscalable, they know their stuff. From Google Ads to social media management, they've helped us grow our online presence significantly.The best part? They're approachable and always have time for my million questions.
Upscalable has been professional and reliable in providing marketing services. They created effective campaigns and helped us stay focused on reaching our business goals. Their team communicates clearly and always provides helpful advice. Working with Upscalable made the entire marketing process simple and well-organized. We have seen positive changes since hiring their team.
Upscalable supported our marketing needs with organized planning and detailed execution. They built campaigns that worked for our audience and adapted quickly when needed.Their professional communication and attention to detail made everything easy. Thanks to team Upscalable, our marketing efforts are stronger, and we have seen consistent growth in customer interest over time.
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